Hundreds of millions of people ask ChatGPT for recommendations every week. With ChatGPT Ads, your offer appears right at that moment, clearly labelled directly below the answer.
For smaller businesses, tools that bundle quotes, calendar and customer contacts in one place pay off. Look for three things:
1. Quotes straight from templates
2. Online appointment booking
3. GDPR-compliant hosting in the EU
More and more buying decisions no longer start in a search engine but in a conversation with ChatGPT. Since late August 2026, businesses in Germany can advertise there too. Starting early means little competition and learning the new channel before it gets expensive.
From the eligibility check to scaling, in four steps.
We check whether your industry may advertise in ChatGPT and define goals, budget and metrics.
Account in the OpenAI Ads Manager, pixel and Conversions API set up cleanly and consent-compliant.
Instead of keywords, we describe the conversations in which your offer helps and write the ads to match.
Continuously compare bids, contexts and creatives. Whatever brings enquiries gets more budget.
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The building blocks we use to set up and manage your campaigns in ChatGPT
ChatGPT Ads are served via context hints: you describe situations and intentions, not individual search terms.
Anyone asking ChatGPT for a comparison or a recommendation is often close to a decision. That is exactly where your ad appears.
Pay per click (CPC) or per thousand impressions (CPM), optionally optimised automatically for conversions.
With the pixel and server-side Conversions API, we measure enquiries, appointments and purchases that come from ChatGPT.
We know OpenAI's advertising policies and tell you upfront what is allowed, so nothing gets rejected.
Paid ads and organic visibility in AI answers work hand in hand. We plan both together.
ChatGPT Ads are ads that OpenAI serves directly in ChatGPT. They appear below an answer, are labelled “Sponsored” and are clearly separated from the answer. An ad consists of the advertiser's name and icon, a title, a short description, an image and a link.
Yes. After launching in the US in February 2026, ChatGPT Ads have also been running in Germany, Austria and other European countries since late August 2026. They are booked via the OpenAI Ads Manager, which is still in beta.
Ads are shown to adult users of the free version and the low-cost Go plan. Plus, Pro, Business and Enterprise remain ad-free, as do accounts of minors.
There are no classic keywords. You add context hints, i.e. descriptions of the conversations your offer fits. OpenAI matches the ad based on the current conversation, your landing page and a relevance-weighted auction. In Europe, there is no personalisation based on past chats or saved memories.
You set the daily budget and bid yourself. Billing is per click or per thousand impressions. Experience from the US is around 2 to 5 US dollars per click. We start with a manageable test budget and scale what pays off.
Outside the US, financial, health and legal services are currently largely excluded. Generally not allowed are, among others, gambling, alcohol, tobacco, weapons, dating, political advertising and adult content. We check your case before launch.
No. According to OpenAI, advertisers receive neither chats nor chat history, memories, names, email addresses or precise locations. Ads do not influence ChatGPT's answers.
We check free of charge whether ChatGPT Ads suit your offer.
Your contact
I look forward to hearing about your project and finding the best solution together.
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