Bing search engine optimisation
The underrated
B2B channel
Over 25% of B2B decision-makers search on Bing. We bring your website into the Microsoft world — where your business customers work.
Optimisation for Microsoft Bing
B2B potential
Why Bing for essential for B2B is
In many companies Microsoft is the standard — and with it Bing as the default search engine. Anyone who wants to succeed in B2B cannot ignore Bing.
Microsoft Edge comes preinstalled on every Windows PC — with Bing as the default
Decision-makers in large companies often use corporate browser settings
Microsoft Copilot runs on Bing — the future of enterprise search
90% of what you optimise for Google also works on Bing
Bing market share
By audience
B2B companies (desktop)~25%
Corporates & enterprise~35%
Total (desktop DE)~15%
Source: Statcounter, own market research 2024
Our Bing SEO process
Systematically to visibility in the Microsoft world.
01
Bing Webmaster setup
Verifying and setting up your website in Bing Webmaster Tools.
02
Keyword analysis
Identifying the keywords decision-makers search in Microsoft environments.
03
Content optimisation
Optimising content for Bing's algorithms — clear structure, precise answers.
04
Performance tracking
Continuous monitoring of Bing rankings and B2B traffic development.
If you already have an SEO setup for Google, many of those measures cover Bing too.
The Microsoft ecosystem
Bing is not just a search engine — it is the centre of the Microsoft universe
Windows & Edge
Over 1 billion Windows devices worldwide use Edge with Bing as the default search.
Microsoft 365
Bing is deeply built into Teams, Outlook and other Office apps — right at the desk.
Copilot AI
Microsoft Copilot runs on Bing — rank here and the AI quotes you too.
"
Bingisoftenunderestimated–butwhoB2B customersreachwants,maytheMicrosoft worldnotignore.Theresitthedecision-makerswithbudget.
elisabit
SEO strategists
Benefits of Bing SEO
Why Bing optimisation pays off especially in B2B
B2B focus
Reach decision-makers in companies that run Microsoft defaults.
Edge optimisation
Microsoft Edge comes pre-installed on every Windows PC — with Bing as the default.
Less competition
Less competition than on Google means faster top rankings.
Faster indexing
Bing often indexes new content faster than Google — ideal for time-critical topics.
Transparent tools
Bing Webmaster Tools give detailed insight into crawling and indexing.
Enterprise audience
Reach the high-spending audience in large companies and corporations.
Ready for more B2B traffic?
Let's analyse your Bing potential and open up the Microsoft audience.
Your contact
Stefan
I look forward to hearing about your project and finding the best solution together.
